Before you set up a single automation, you need to answer two questions:
Who am I? and Who do I want to attract?
These are the foundation of your messaging, your email sequences, and your brand.
Your personal and professional journey is more than a backstory. It's what makes investors trust you over someone else.
Where your story shows up:
What to include:
Application: Your narrative should make you relatable and trustworthy. Incorporate real anecdotes, lessons learned, and milestones. Authenticity converts.
Your ideal investor isn't everyone with money. It's a specific person with specific goals, values, and fears.