Part 1: Brand Your Profile

Before posting a single piece of content, your profile needs to be ready to convert. If someone sees your post and clicks through to a weak profile, the post didn't matter.

Profile Picture

Choose a bright, friendly photo with a close-up view. Consider adding your brand color as a backdrop.

Name Field

Use the pronouns field to create a custom title that appears with all your comments and posts.

Headline

This is visible every time you post or comment. Include your expertise in CRE, establish credibility, and add personal details that make you memorable. Emojis are fine here.

Background Image

Often ignored, but valuable real estate. Use it to promote your lead magnet, webinar, or investing approach. Use bold fonts, keep it easy to read.

Creator Mode

Turn this on. It unlocks a custom link in your bio and additional analytics.

Part 2: The Algorithm (Do's and Don'ts)

Do:

• Engage with your network before and after you post (comment on others first)
• Post and engage in the morning when LinkedIn is most active
• Post at least 3x per week (5x is ideal)
• Schedule your posts in advance so you can focus on engagement
• Keep links out of the post body (put them in the first comment with a standout emoji)