A lead magnet is a free resource you give away in exchange for someone's contact information. For a capital raiser, the goal is not to attract as many people as possible. It is to attract the right investors. A good lead magnet solves one specific problem, builds trust in how you think, and creates a natural bridge to the next step, joining your investor list, attending a webinar, or booking an intro call.
This is Part 1, creating the magnet itself. Part 2 covers building the page and the follow-up.
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The mental model: a lead magnet solves ONE narrow problem for the RIGHT investor.
"Everything You Need to Know About Real Estate Investing" attracts no one.
"7 Questions to Ask Before Investing Passively in a Real Estate Deal" attracts someone actually considering an investment.
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Before choosing a magnet, define who you are trying to attract. Paste this into your AI tool and answer its questions.
Once you have your profile and brief, paste it into this.
Once you pick the idea, use this to write the actual thing.
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Once your magnet is made, go to Part 2: How to Build a Lead Magnet Page That Captures and Follows Up Leads to build the page that captures leads and starts your follow-up.
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Send it through the Support form at support.capbloom.com or bring it to Office Hours on Wednesdays at 12pm ET and we'll build it with you.
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Step-by-step guides for everything in your CapBloom account.
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